Senior Market Research Analyst

WashREIT is a publicly traded company transitioning from a diversified REIT into a pure multifamily REIT and expanding from the DC metropolitan area into Southeastern markets.   We’re growing for sure!

Research plays an integral role in the operations of WashREIT, from underpinning our understanding and selection of markets, submarkets and assets for capital distribution, to understanding the needs and motivations of our residents to better serve them.  To support our growth and expansion, we have created a new position for a Senior Market Research Analyst, with a front-row seat to initiatives spanning all our departments, by conducting research and analysis across the real estate industry and our resident base. 

You are a good fit for this position if you have experience involving applied business economics, real estate research or consumer research, and intellectual curiosity surrounding the intersection of real estate, consumer behavior and locational economics. You should be technologically savvy and have strong analytical skills.

In this role, you will be working a flexible 3/2 (office/remote) hybrid schedule.

PRIMARY RESPONSIBILITIES

Real Estate Market Research

• Analyze real estate market data across multiple metropolitan statistical areas (MSAs), submarkets and communities from primary and secondary research sources, utilizing diverse analytical methods to distill clear findings and insights from large, complex data sets.
• Monitor economic, labor and demographic trends across regional markets in the southeastern United States.
• Support the investments team with acquisitions due diligence, assist the development team on feasibility studies for ground-up development and partner with the operations department on industry performance benchmarking.
• Prepare and publish creative and concisely written apartment market, economic and demographic updates to internal and external audiences, including executive team, company intranet and social media. 
• Monitor industry statistics and follow trends in trade and local market publications.

• Resident Research

• Engage in resident research to help understand trends, underlying needs and preferences of existing and potential residents. Utilize a hypothesis driven approach and both quantitative and qualitative primary research methods to develop soundly reasoned conclusions.
• Manage third-party survey firm relationships and in-house resources.  Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Direct trained survey interviewers.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing department, statisticians, pollsters, and other professionals.
• Measure and assess customer and employee satisfaction.

•  Enterprise Support

• Assist in the sourcing and development of market, economic and resident trend data to create materials supporting the company’s Investor Relations’ messaging for the stakeholders of the Company.
• Communicate findings throughout the company across all disciplines, helping to solve specific issues/challenges, and providing support as topical issues arise. Communication involves written analysis, creation of statistical exhibits and collaborative work within project work groups.
• Collaborate with other internal analytical resources across departments.